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About Us
Who is Living Hawke's Bay Magazine?
LIVING Hawke's Bay magazine is an independent, locally-owned, community lifestyle magazine. It is produced by a small team of experienced editorial and advertising professionals. Since our launch in the spring of 2017, we've been telling the stories that make this region so special.
From writing and photography, to planning and designing, this magazine is Hawke's Bay made – and proud.
Our Origin Story
Founded by David Trim, Mandy Wilson, and Nick Jaggers, the magazine began as a response to the lack of home, lifestyle, and community focused publications in Hawke’s Bay. At the time, there were only a few regional publications, but none that offered the kind of in-depth, beautifully designed, 100 percent locally focused content that we believed our region deserved.
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The first edition of Living Hawke's Bay Spring 2017
Edition 30, Summer 24/25- Head Chef Francky from
St Georges Restaurant
Where are we now?
Today, Living Hawke’s Bay Magazine is independently owned by David Trim, best known for his leadership and business coaching work with David Trim and Associates. Many of the original team members remain essential to the magazine’s ongoing success, including Val, our dedicated editor, and Kristen, our talented Art Director.
We now work with a core team of six (see our Meet the Team page) and a network of external contributors, including local writers and photographers who help bring each issue to life.
The magazine is currently stocked in over 100 stores across the North Island, along with selected outlets in the South Island. To find your nearest stockist, visit our Stockists page.
In 2024, we expanded our reach by launching a digital version of the magazine, making it easier than ever for readers to enjoy our content anytime, anywhere. Grab your digital copy here
A Seasonal Celebration of Hawke's Bay
Living Hawke’s Bay is a quarterly magazine, published with each changing season. Every issue offers a fresh perspective on local life, filled with inspiring stories, thoughtful features, and stunning photography. Our high quality print format and beautiful design have made the magazine a trusted favourite with readers and businesses across the region.
We focus on stories you will not find anywhere else, highlighting hidden gems, celebrating local talent, and creating a meaningful connection between our readers and the place they call home. For local businesses, the magazine provides an authentic and effective way to reach a highly engaged Hawke’s Bay audience.
Our Editorial Pillars
We base our content around four key pillars. These pillars ensure our content is varied, relevant, and always rooted in the unique spirit of Hawke’s Bay.
People
Inspiring locals doing extraordinary things
Places
Hidden gems and iconic Hawke’s Bay locations
Perceptions
Fresh ideas and thoughtful perspectives
Pleasures
Food, wine, art, lifestyle, and experiences
Jos Crasborn devouring a delicious moursel from his restaurant Community Burger- Featured in Winter 2025
Annual Magazine Release Dates
Dates are approximate and may vary slightly year on year
Autumn Edition
March 1st- May 30th
Winter Edition
June 1st- August 31st
Spring Edition
September 1st- November 30th
Summer Edition
December 1st- Feb 28th
